In this article, we will be taking a look at the digital marketing trends for outsourcing businesses in 2022. In just a few years from now, outsourcing practices have been already globally accepted and they continue to grow bigger each year. Recently, most companies are looking forward to outsourcing their marketing needs to save up on budget and manpower.

As the outsourcing industry spreads throughout different parts of the world with numerous countries venturing into outsourcing business themselves it is no doubt that outsourcing has helped a lot of businesses both big or small scale that made them more efficient in terms of cost-cutting and time management which eventually results in an increase in efficiency levels among company's workforce.

Seeing how outsourcing helps private enterprises improve their efficiency levels by hiring foreign employees who can work with them and at the same time take outsourcing as a platform for global expansion, many countries have also benefited from outsourcing in terms of economic growth.

However, outsourcing has not always been well accepted by some governments and their people. There are still leaders who do not trust outsourcing due to possible loss in jobs and outsourcing scams such as email spamming, lottery scams among others. But with consistent efforts to provide quality outsourcing services, outsourcing is now widely recognized as one of the top platforms that encourage mutual benefits between foreign employees and the companies they work for here in the Philippines and abroad.

As we step into 2022 there will be trends that will shape how business market themselves online through digital marketing strategies which aims to improve businesses efficiency levels while reaching out to more customers. So let us take a look at the top 5 outsourcing digital marketing trends you can expect for this year.

Social media outsourcing is a method of outsourcing some or all business tasks related to the use of social media. Tasks may include "liking" or commenting on a company's social network page, tweeting about products and services, monitoring hashtags for brand mentions, etc.

Outcomes are achieved by outsourcing these activities while also increasing accessibility to new customers, creating an improved management process through internal processes that are better documented by outsourcing companies. 

Why Should Businesses Outsource Social Media Marketing?

Businesses should consider outsourcing their social media marketing because it affords them resources including time and money which they can direct more strategically toward their real end goals. It also allows businesses' employees to focus more of their time on other areas within the business itself, especially if outsourcing is done in countries that are likely to have low costs or increased productivity.

For many businesses, outsourcing their social media marketing opens them up to a spectrum of new customers who would not be reached through organic means. When outsourcing tasks related to social media marketing, it may be possible for the outsourcing company to promote the business' products or services through its social networking pages or accounts which can provide an entirely new customer base while also increasing awareness about the outsourcing companies' services. The outsourcing company may also be able to use its connections within digital marketing industry circles to bring more online attention towards the business itself.

How Can Businesses Outsource Social Media Marketing?

One way that businesses can outsource their social media marketing is by outsourcing tasks to a social media outsourcing company that has a pre-existing infrastructure in place for managing and outsourcing social media marketing. The outsourcing company would also have the desired skill sets required for specific types of campaigns.

In addition, some outsourcing companies can provide their staff for outsourcing duties while others may provide clients with access to an "extended team" of outsourced workers from multiple continents. Some outsourcing companies may even be able to monitor individual pages around the clock on a seven-day basis according to specific client specifications. How they might do this is through the use of various monitoring tools and software which is all managed by outsourcing company staff members themselves. These monitoring tools and software allow outsourcing companies' employees to easily log information about specific mentions or posts on a company's social media page and respond accordingly.

Nowadays, video marketing is considered the most effective way of promoting products online.

This presentation will talk about how outsourcing can help you in creating your videos to use for business promotion.

Outsourcing Video Production provides many benefits both to companies outsourcing the work and those who receive it. It's all about getting outsourcing service providers such as Philippines BPO to develop a project with lower cost than keeping an in-house team or hiring dedicated employees. Here are some reasons why outsourcing video production proves beneficial:    

Reduce Cost with Outsourcing Video Production - The majority of outsourcing service providers charge lesser than what most companies spend on average for their full-time employees and freelancers. Therefore, with outsourcing production, businesses get professional videos for their brand without burning holes in their pockets.    

Time Savings with outsourcing video production - Outsourcing video production allows businesses to save time and resources by outsourcing one task instead of doing it all at once. If you are planning to take up a project like this, outsourcing not only contributes to your bottom line but also makes sure that there's still time for other activities that contribute directly towards the business' revenue.    

Technology Advantage with outsourcing Video Production - For companies who want to have videos prepared for conferences or events, outsourcing through Philippines BPO services can help you get well-prepared materials much faster than if the company assigns one person in-house due to various limitations. On top of advanced technical knowledge, outsourcing service providers also provide outsourcing video production support with the best quality of service.    

Extend Your Reach using outsourcing Video Production - A company can expand its reach locally, nationally and even worldwide when outsourcing through Philippines BPO services. Even if outsourcing companies just have a bigger pool of resources compared to in-house employees, outsourcing video production will help your business get by with better communication and brand recognition all over the globe because of outsourcing companies' ability to communicate effectively in different languages. By outsourcing service providers, one company has the potential for wider outreach than any other business because these services have high international standards when it comes to communication skills and the talent pool available.

By 2020, there will be more than 50 billion connected devices on the planet. As of today, almost 3 billion people use smartphones worldwide. We are constantly checking our phones to see if we have any messages or notifications rather than just making a phone call.

This is the world of digital marketing and businesses need to keep up with it. If you thought content marketing was good so far, wait until you see what's coming next...

1) Interactive Content Starts to Take Over

If done correctly interactive content can attract many readers (and potential customers). It can also help provide more information about your products or services in an interactive way that makes sense for your business and its target audience. Many businesses will start creating interactive content like infographics, videos and whatever it takes to make their audience engaged and wanting more.

This is also a good way to promote your products and services as well that could be part of what you offer or solutions you can provide. Do you need to do some brainstorming on how would these interactive contents help solve the problems of your target customers?

2) Content Personalization Will Be Stronger Than Ever

Content personalization helps businesses get in touch with customers more personally by writing about topics that are more relevant based on where someone lives, their age or interests. This is why Google has started using machine learning which refers to computer systems that are capable of automatically learning (without being programmed for specific tasks). It's predicted that media consumption will increase because of personalized content, and advertising will get better too.

3) Interactive Video Marketing Will Become Bigger Than Ever

Video marketing was already very important in 2017 and it's growing even more (live video streaming will also become a trend but we'll talk about that later). The reason why interactive video content is growing is that people can ask questions or comment on the spot while watching a video. This makes the viewers feel like they're part of what's happening and helps you address their problems.

4) More Creative Paid Advertising Will Be Used

As consumers pay attention to ads less, businesses need to come up with creative ways to get their audience interested in their product or service without being so obvious about it. It's predicted that advertising will become more emotional and engaging than just telling people how good your product is. It's also likely that businesses will start outsourcing their digital marketing campaigns to agencies, consultants or freelancers rather than doing it in-house.

5) Live Video Streaming Will Also Be Bigger Than Ever

Live video streaming helps you connect with your audience on a more personal level while making content creation easier for you. This way you can focus more on what matters which is creating useful content that converts into sales or new customers. It's important to add necessary calls to action along the way if you want people to take action after watching your video. In 2017 there were already many brands live streaming on Facebook and other platforms worldwide, but this will only get bigger in the future.

All of these digital marketing trends for businesses can be done through outsourcing or offshoring to a Philippines BPO, helping you save time and money while staying ahead of your competitors. 

As outsourcing is a proven, reliable way to help businesses grow and profit, outsourcing through the Philippines has been booming in these past few years. 

Outsourcing is now at its peak. The Philippine digital industry accounts for around 55% of the country's outsourcing economy. There are expectations that outsourcing will continue to experience a rate of growth at 10-12% per year due to several factors:

The Philippines offers world-class talent with English fluency and strong technical skills making it ideal for outsourcing business processes such as content creation, R&D, IT services and back-office support.

Global organizations have also recognized the same advantages when they outsource their contact centres in the Philippines. companies establish operations in this country because there is a high level of outsourcing talent and expertise available along with competitive outsourcing rates.

The outsourcing scenario is best explained by outsourcing statistics. Here are some of them:

By 2022, outsourcing to the Philippines will be worth $11 billion and this will rise to $17 billion by 2027. 

About 60% of outsourcing revenue comes from the IT-BPO sector while about 40% comes from non-IT outsourcing services such as engineering and accounting outsourcing services.

The total number of freelancers working in the Philippines amounts to around 1 million people who can offer their expertise and skills to other companies or organizations through online sites such as Elance, Freelancer and Guru. Offshore outsourcing facilitates these connections which help cut costs for clients, increase productivity and improve business results globally. This means that outsourcing talent will continue to grow and outsourcing statistics will also continue to grow.

The outsourcing market in the Philippines is expected to reach $25 billion by 2020 which is why outsourcing through the Philippines continues to offer businesses around the world outsourcing services such as business process outsourcing (BPO), human resource outsourcing, back office outsourcing, data entry outsourcing and knowledge process outsourcing. 

Currently, IT-BPO companies generate about 60% of revenue from call centres while about 40% comes from non-IT services which include accounting, financial management and engineering support. Meanwhile, offshoring accounts for about 30% of all outsourcing transactions in the country. This number is expected to double by 2022 because more companies are opting for offshoring due to its savings advantages over onshore outsourcing solutions. Outsourcing statistics show that outsourcing to the Philippines makes it 30% less expensive for companies.